The most effective formats of emails with gift guides

[jalann]

Once during the holiday season, I sent out an email with a gift guide that flopped. It was essentially a product dump with a bow. It turned out that shoppers didn't just need choices - they needed direction. I learned that https://flowium.com/blog/gift-guide-examples/ offers some of the most effective formats. Things like personalized recommendations, budget/interest-based filters, and thoughtful stories make a huge difference. If your gift guide letter doesn't solve problems, it's just noise.